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Shormila Shormi
Aug 01, 2022
In Welcome to the Forum
In April last year, Alibaba and Ant Financial acquired Ele.me for $9.5 billion. In October half a year later, Alibaba announced the merger of Ele.me and Koubei, and officially formed a local life service company. According to Ali's practice, the acquired company will quickly integrate into the Ali ecosystem. But obviously, integration is not the ultimate goal. Wang Lei, a partner of Alibaba Group and president of Ali Local Life Service Company, has revealed more than once that when he acquired Ele.me, Lao Xiao (CEO of Alibaba Group, nicknamed Xiaoyaozi) set him the goal of word-of-mouth. Ele.me wants to stand. Fight your opponent on the second floor on the sixth floor. And Wang Lei said that this year, Koubei is hungry to try to climb to the third floor. After the acquisition of Ele.me, Ali's local life service phone number list has shown aggression to a certain extent. Wang Lei said in an interview recently: "In the second half of this year, everyone can see that there will be very big changes after the integration." This change and confidence mainly comes from two aspects: one is the achievements of Koubei Ele.me in the sinking market since the beginning of this year, and the other is that insisting on digital transformation will improve the operational efficiency of merchants. At present, in many third- and fourth-tier cities, the market share of Koubei Ele.me has rapidly exceeded 50%. Behind the digital transformation of the whole chain of catering, the six capabilities of Koubei Ele.me are also continuing to play a role.
What is the correct posture for catering digitalization?
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Shormila Shormi

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