Where they are 27%, and in Germany (24%), while the UK is at 10%, roughly the same as the United States (9%). Within Display advertising, Video advertising will grow by 34% in 2016 reaching almost 490 million euros. This value is the sum of two C Level Executive List components: on the one hand, the collection deriving from YouTube and social networks, on the other hand, the collection on the sites of Italian publishers / Media Companies and C Level Executive List on vertical portals, which is worth a third of the total and is overall stable in absolute value.
For the first time, the market value of Native C Level Executive List advertising was also estimated, both in the strict sense, i.e. considering only the so-called Recommendation Widget and In-feed Unit formats, and with the broader meaning, also C Level Executive List including Search, the Classified, sponsored posts within social networks and works done jointly with the publisher (such as advertorials and advertorials indicated as C Level Executive List sponsored content). When devices play a key role in smartphones.
A quarter of the Internet advertising C Level Executive List market is Mobile. In 2015 , Internet advertising on Smartphones grew by 54% to reach 452 million euros, while that related to Tablet Apps grew by 35% to 84 million. Positive trends are also C Level Executive List expected for 2016 Another relevant trend is that of Programmatic advertising, which will be worth 22% of Display advertising in 2016 : in 2016 it will grow just over 30%, exceeding 300 million euros: the growth is lower than the estimates at the end of 2015, also because investors they are C Level Executive List trying to evaluate the benefits of these platforms.